Resume – Natalie Dutton

EDUCATION

University of Georgia | Athens, GA

Bachelor of Business Administration in Marketing, May 2021 (Emphasis in Digital Marketing)

Digital Yalo | Atlanta, GA

Sr. Account Executive, January 2025 – Present

Lead digital strategy and delivery for 6+ enterprise clients with budgets up to $5M, bridging technical and business teams to deliver scalable digital products, infrastructure, and integrated creative campaigns.
Drive go-to-market strategy for product and campaign launches, aligning messaging, channel strategy, and KPIs across stakeholders.
Analyzing digital advertising and organic media performance to provide strategic, data-driven recommendations, maximizing ROI through optimized performance and driving strategic growth for clients throughout the customer lifecycle.
Collaborating during production of brand-focused shoots, overseeing creative direction and ensuring visual content aligns with brand identity, client expectations, and creative vision.
Direct full project lifecycle: define scope, build roadmaps, create communication plans, allocate resources, and manage cross-functional sprints using Agile frameworks.
Own project scopes, timelines, budgets, and resource allocation—translating briefs into detailed project plans and overseeing creative delivery from concept through launch.
Traffic creative assets to internal and external production vendors (OOH, DOOH, digital, print), ensuring all specs, deadlines, quality, and compliance standards are met.

Account Executive, August 2023 – December 2024

Managed 4+ mid-market accounts ($500K–$1.5M), planning and executing cross-channel campaigns including web, paid media, display, print, and social.
Built strong client stakeholder relationships to facilitate transparent communication and alignment on project goals, leading to a 33% YoY increase in client retainer revenue from improved collaboration and strategic project delivery.
Championed proactive risk identification and mitigation strategies, minimizing project delays and contributing to consistent on-time delivery across multiple client campaigns.
Enabled effective sprint planning and backlog prioritization for web development teams
Standardized campaign briefing and feedback loops, reducing revision rounds by 40%, improving creative team efficiency, and driving higher quality outputs.

DEFINITION 6 | Atlanta, GA

Account Coordinator, July 2021 – July 2023

Managed project timelines, scopes, budgets, and risk mitigation for digital initiatives—ensuring 90%+ on-time, in-scope delivery through proactive stakeholder alignment and contingency planning.
Spearheaded client discovery sessions, translating stakeholder feedback into clear project roadmaps and technical user stories.
Translated discovery session outputs into actionable creative briefs and marketing plans, aligning cross-functional teams across strategy, copy, and design.
Streamlined the review process, reducing asset revision rounds by 22% with structured QA and approval tools.
Led post-project evaluations with internal teams to identify successes, challenges, and actionable insights—ensuring continuous improvement across creative, development, and account workflows.
Supported contract review processes (SOWs, NDAs) in coordination with legal and operations teams to ensure project compliance and risk mitigation.

Supply Chain Now | Atlanta, GA

Marketing Coordinator, September 2020 – June 2021

Orchestrated multiple podcast launches, defining scope, managing timelines, coordinating cross-functional teams, and aligning delivery with branding goals.
Coordinated creative development of brand identities (logos, color palettes, iconography), ensuring design deliverables met quality standards and brand guidelines
Partnered with external developers and internal teams to execute a website overhaul, managing timelines, technical requirements, and QA to ensure a smooth launch.
Managed end-to-end delivery of social/email campaigns, optimizing based on audience behavior and engagement.
Implemented and maintained a content calendar to manage overlapping campaign deadlines, ensuring seamless collaboration across marketing, production, and design teams

Project Management & Agile Tools: Certified Scrum Master (In Progress), PMP (Targeting 2025), JIRA, Confluence, Smartsheet, Coda, Slack

Technical Skills: HTML/CSS, WordPress/WooCommerce, Google Analytics, Excel, PowerPoint

Methodologies & Domains: Agile Workflow, Roadmap Planning, Product Strategy, Customer Journey, eCommerce Optimization, Go-to-Market Planning

Soft Skills: Cross-Functional Leadership, Stakeholder Management, Vendor Coordination, Detail-Oriented, Adaptability